List management services that result in maximum list rental revenue
When you rent your marketing mailing list to other direct marketers, you’re virtually guaranteed a consistent flow of income. Organizations of all types and sizes find list rental a simple, efficient way to increase revenue. In addition, renting your list gives you reciprocal access to the direct marketer’s file. And when you work with our experienced list management specialists, we handle every aspect of renting your file—so everything you earn is profit.
List management handled right. No other list management firm offers a higher level of advertising, sales, marketing, public relations, data processing, programming, Internet access, customer service, and accounting.
Whether your list has been on the market for years or is new to the market, your continued success is our main priority. That’s why we set up your file, take security measures to protect it, promote it, and manage all the transactions and collections on your behalf.
Personalized marketing strategies maximize list rental revenue. ERA will evaluate your list’s marketability, develop a brand identity, and pinpoint the most effective target markets. We advertise our managed properties in all of the major trade publications utilizing our franchise positioning and produce a data card for your file, which is circulated to all of our "hot prospects." Our sales experts exhibit at and attend all of the major direct marketing trade shows, keeping ahead of trends, opportunities and new developments in the industry.
Aggressive advertising ensures top exposure in all the right markets. ERA guarantees that 25% of the revenue we earn from the management of your file will be reinvested into advertising and promotions. We maintain the industry’s most comprehensive database of list buyers, and market to them relentlessly. Over 57,000 prospects receive our monthly direct mail promotions; 40,000 prospects receive our sales calls; 90,000 prospects receive our weekly HTML email campaigns; and more than 20,000 prospects receive our four-color catalog promoting our managed properties.
Aligning your business with some of the best. Some of our current list owners include BNP Media, CareerTrack, Digi-Key Electronics, Fred Pryor Seminars, McGraw-Hill, NAPCO, Nielsen Business Media, New Pig Corporation, Oracle Publishing, SourceMedia and Tech Briefs Media Group.
Discover the power of ERA’s list management services. Call us at 800-223-2194 or click here.