Articles and Updates

10 Ways To Improve Your Trade Show Direct Mail

23 Tips for Creating Business-To-Business Mailings That Work

4 Compelling Reasons To Use Database Marketing Today

50 Lead Generating Tips

Are You Bludgeoning Good Copywriters?

Choosing Effective Lists

Classy Outfit...Classy Brochure?

Copywriting

Features Before Benefits

Free Seminars - A Powerful Promotion, But Difficult To Sell

Hi-Tech Lists Fraught With Peril

How To Get Brokers To Recommend Your Lists To Their Clients

How To Sell Information In The Information Age

How To Sell Software By Mail

How To Write Catalog Copy That Sells

ListTalk: Quality vs. Quantity: How Are You Building Your Prospect File?

Mail Copy Techniques That Pay Dividends

Making Direct Mail Work In Tough Times

More Tips On Using Testimonials

Outer Envelopes

Promote The Heck Out Of High-Tech Products With These 7 Steps

Selecting And Testing Response Lists

Six Things I Know For Sure About Marketing To Engineers

Stalking The Perfect High Tech Sales Brochure

Subscription Premiums - What's Working And What's Not

Taking The Mystery Out Of High Tech Direct Mail

Ten Ways To Stretch You Advertising Budget

The 21 Indisputable Laws Of List Testing And Performance

The 7 Key Differences Between Business To Business And Consumer Marketing

Using Direct Mail To Promote Consulting And Professional Services

When Breaking Copywriting Rules Reaps Rewards