Statistical Calculators
Take advantage of the knowledge contained in these free calculators to increase your understanding of the mathematics of successful direct mail. These calculators are provided free of charge in an effort to improve the results of your next campaign. To use simply click on the calculators title.
This easy to use calculator will determine the cost and projected profit of your next direct mail campaign. By changing the price, mailing cost, quantity mailed or projected response rate, you can perform "what if" scenarios and "break even" analysis to ensure that your next mailing is a profitable one.
Response Rates can vary from one mailing to the next depending on your sample size. With consideration given to your confidence level and how much variance in the response rate you can accept, this calculator will quickly and easily help you decide how many pieces you must mail to yield a repeatable result on your next campaign.
This calculator will determine how much money you will make if you to do an NCOA process on the lists you buy on your next mailing.