That’s why our consulting division exists. Our in-house capabilities take the guesswork out of your direct mail marketing campaign—from beginning to end. We also have strategic alliances with top direct mail industry specialists and can offer complete solutions or a la carte direct mail services. This ensures a coordinated effort and eliminates the cost, headache, and hassle of contracting to and dealing with multiple vendors.
Planning - Our direct mail specialists can create a strategic plan for your business to business direct marketing needs that includes sales objectives, anticipated response rate, break-even analysis, package format, creative approach, list recommendations, test cell design, recommendations, production guidelines, key coding, and analysis. You’ll know exactly what you want to achieve and can precisely measure results against this stated target.
Creative - Rely on our connections with top direct mail designers and copywriters to help convey your message.
List selection - Our direct mail specialists provide mailing list recommendations, review them with you, and efficiently process your order to provide the mailing lists you need in the required format and deliver these business mail lists where and when you need them.
Production - Our partnership with a top-quality letter shop allows us to handle all aspects of direct mail production from printing, assembly and sorting to post office delivery. Depending on your requirements, we may recommend additional letter shops we work with to handle a special need or specific volume.
Measurement and analysis - Our mailings incorporate key codes that enable you to measure response to each test mailing and list. We use advanced statistical response models to study lifetime value, RFM (recency, frequency, money), product affinity, and market penetration to determine how to allocate marketing funds for maximum return on your investment. This allows you to target prospects that are most likely to respond and purchase, maximizing the profitability of your direct mail marketing efforts.
Ancillary Services - We offer a wide range of related direct mail marketing services including telemarketing lists and scripts, fulfillment, catalog production, sales literature, website design and implementation, e-mail lists, and whatever else you need to sell your products and services via direct mail marketing.
Put ERA to work for you—and see the results. Call us today for a free consultation at 800-223-2194 or click here.