Some of our clients have in-house capabilities for doing their own direct mail and just require Edith Roman to supply mailing labels or lists on magnetic media.

But many others need help with various aspects of direct marketing in addition to lists. Edith Roman, through our own in-house resources and strategic alliances with top DM industry specialists, can offer you a total direct mail service ... or just the components you need ... all from one convenient source. This ensures a coordinated effort and eliminates the cost, headache, and hassle of contracting to and dealing with multiple vendors.

Our direct mail consulting services include:

PLANNING
We can start by creating a strategic direct mail marketing plan for your next mailing campaign. The plan provides a detailed road map for execution of the mailing. It includes all key elements -- sales objectives, anticipated response rate, break-even analysis, package format, creative approach, list recommendations, test cell design, offer recommendations, production guidelines, and key coding and analysis. This way, you know exactly what you want to achieve ... and can precisely measure results against this stated target.

CREATIVE
We work with the top direct mail designers and copywriters in the country, ensuring you of a strong, persuasive direct mail package. By providing these pros with a large volume of work, we can often hire them to work on your mailing below their normal market rates.

LIST SELECTION
As outlined in our list brokerage web page, we provide mailing list recommendations, review them with you, and efficiently process your order to provide the lists you need in the required format, where and when the lists need to be delivered.

PRODUCTION
Our partnership with a top-quality letter shop allows us to handle all aspects of direct mail production for you, from printing and assembly, to sorting and delivery to the post office. Depending on your requirements, we may recommend additional letter shops we work with to handle a special need or specific volume.

MEASUREMENT AND ANALYSIS
Mailings incorporate key codes that enable you to measure response to each test mailing and list. We use advanced statistical response models to study lifetime value, RFM (recency, frequency, money), product affinity, and market penetration to determine how to allocate marketing funds for maximum return on investment. This allows you to target prospects who are most likely to respond and purchase, maximizing profitability of your direct marketing efforts.

ANCILLARY SERVICES
Edith Roman offers a wide range of related direct marketing services including telemarketing lists and scripts, fulfillment, catalog production, sales literature, Web site design and implementation, e-mail lists, and whatever else you need to sell your products and services through direct marketing.