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Take advantage of the knowledge contained in these articles to improve your understanding of successful direct mail methods. These articles are provided free of charge in an effort to improve the results of your next campaign. Simply click on the article's title to view the text.
10 WAYS TO IMPROVE YOUR TRADE SHOW DIRECT MAIL
23 TIPS FOR CREATING BUSINESS-TO-BUSINESS MAILINGS THAT WORK
4 COMPELLING REASONS TO USE DATABASE MARKETING TODAY
50 LEAD GENERATING TIPS
ARE YOU BLUDGEONING GOOD COPYWRITERS?
CHOOSING EFFECTIVE LISTS
CHOOSING YOUR CIRCULATION IN THE COMPUTER AGE
CLASSY OUTFIT...CLASSY BROCHURE?
COPYWRITING
FEATURES BEFORE BENEFITS
FREE SEMINARS - A POWERFUL PROMOTION, BUT DIFFICULT TO SELL
HI-TECH LISTS FRAUGHT WITH PERIL
HOW TO GET BROKERS TO RECOMMEND YOUR LISTS TO THEIR CLIENTS
HOW TO SELL INFORMATION IN THE INFORMATION AGE
HOW TO SELL SOFTWARE BY MAIL
HOW TO WRITE CATALOG COPY THAT SELLS
MAIL COPY TECHNIQUES THAT PAY DIVIDENDS
MAKING DIRECT MAIL WORK IN TOUGH TIMES
MORE TIPS ON USING TESTIMONIALS
OUTER ENVELOPES
PROMOTE THE HECK OUT OF HIGH-TECH PRODUCTS WITH THESE 7 STEPS
SELECTING AND TESTING RESPONSE LISTS
SIX THINGS I KNOW FOR SURE ABOUT MARKETING TO ENGINEERS
STALKING THE PERFECT HIGH TECH SALES BROCHURE
SUBSCRIPTION PREMIUMS - WHAT'S WORKING AND WHAT'S NOT
TAKING THE MYSTERY OUT OF HIGH TECH DIRECT MAIL
TEN WAYS TO STRETCH YOU ADVERTISING BUDGET
THE 21 INDISPUTABLE LAWS OF LIST TESTING AND PERFORMANCE
THE 7 KEY DIFFERENCES BETWEEN BUSINESS TO BUSINESS AND CONSUMER MARKETING
USING DIRECT MAIL TO PROMOTE CONSULTING AND PROFESSIONAL SERVICES
WHEN BREAKING COPYWRITING RULES REAPS REWARDS
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