President's message

Welcome! What you have at your fingertips is not just an ordinary Web site, but a powerful direct response marketing tool that can mean the difference between success and failure for your next direct mail, telemarketing, fax, or Internet promotion.

The Edith Roman Associates website is your comprehensive on-line access guide to the names and addresses of virtually every sought-after direct response prospect in the United States today. It’s our top-quality, results-getting mailing lists—combined with our expertise and advice—that give you an instant competitive edge in your direct mail marketing efforts. For example:

• Have a new software product aimed at PC users, and want to get an idea of the size of the market? Just click on the list search on this website. You can instantly access vital information on all lists reaching this market, including number of names available and list rental costs.
• Not sure which postal or email lists would be right for your offer? Our list brokers can help you uncover little-known business mail lists that can multiply your sales and boost your response rates as never before.
• Want to make thousands of dollars of incremental profit a year by marketing your own mailing postal or email list to non-competing firms? Our list management service can help you achieve this with no extra effort or overhead on your part. It’s pure profit in your pocket!
• Or perhaps you want to create a proprietary prospecting database containing all best prospects for your product or service, selectable by the criteria you specify. Our database management service can help you make it happen—sooner than you think!

If you’re an old pro at direct mail marketing, you’ll see from browsing this website that we really know the postal and email mailing list business—and direct mail—inside and out. And with our inside knowledge of the lists we can significantly boost the response rates of your mailings. Which is why 80 % of our sales are repeat business.

If you’re new to direct mail marketing, we invite you to check out our extensive online reference library of how-to articles covering all aspects of direct mail—from writing copy and designing the mailing, to list selection, testing, production, postage, and statistical analysis.

Regardless of whether you’re about to do your first mailing or your 100th, no factor is more critical to your success than choosing the right mailing list. One package may outdo another package by as much as 50 to 100%. But mailing that same package to a great marketing mailing list versus a dud can multiply your response by a factor of tenfold or more!

I urge you to pick up the phone and call us at 800-223-2194 for a free, no-obligation mailing list recommendation. Or email us at sales@edithroman.com. You’ll be taking a major step toward improving sales leads, results and profits.

Sincerely,

Greg Grdodian President, Edith Roman Associates

P.S. An Extra Bonus: With access to virtually every commercially available mailing list in the world, we can serve as a single source for all your list needs. And best of all, you don’t pay one penny for our list brokerage services. We get our commissions from list owners, not list renters. So all the ERA "extras"—a single reliable source; unparalleled list research; fast, response service; expert advice; list technology innovation—are all yours free.