Direct Mail Marketing Resources

Our customers know the key to successful business marketing decisions is working with the right mailing list broker. Behind Edith Roman is the history of a mailing list company with not only the skills necessary for business-to-business direct marketing, but the knowledge and resources that make for success within lead generation companies.

Consider Edith Roman as a one-stop resource for all your business-to-business direct marketing needs. We offer a full suite of marketing mailing lists to help boost sales lead generation. Please contact us if you need additional information on our mailing list services.

Associations

Direct Marketing Association (DMA)
DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct mail advertising process.

American Marketing Association (AMA)
The AMA is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. It is also the source that marketers turn to every day for information/resources, education/training and professional networking. AMA members are connected to a network of experienced marketers nearly 40,000 strong and include leading marketing academics, researchers and practitioners from every industry.

Business Marketing Association (BMA)
BMA represents a lifetime of expertise in business-to-business marketing and communications. They are committed to the information and networking needs of business-to-business marketers and mailing list brokers by connecting their members with the kind of knowledge, people and programs that make achieving their companies' objectives more efficient and effective.

American Business Media (ABM)
American Business Media is the association of business information providers, delivering business intelligence to industry, Madison Avenue, Wall Street and the Beltway. Their mission is to enhance the knowledge and best practices of leading media companies that provide quality information for business and professional markets worldwide.

Audit Bureaus

BPA Worldwide
BPA Worldwide is an independent, not-for-profit, self-regulating organization governed by a tripartite Board of Directors. BPA delivers consumer and business media audits of unsurpassed rigor, objectivity, accuracy, transparency and timeliness—audits that provide solid assurance for both media owners and media buyers. With rich, in-depth information, BPA audits also provide advertisers, agencies and media owners with audience insights that they can turn into competitive advantage. For media buyers and owners all over the world, BPA helps turn assurance and insight into advantage.

Audit Bureau of Circulations
ABC is a forum of the world's leading magazine and newspaper publishers, advertisers and advertising agencies. The organization provides credible, verified information essential to the media buying and selling process. ABC maintains the world's foremost electronic database of audited-circulation information and an array of verified readership, subscriber demographics and online activity data.

Publications

DM News
The DM News franchise today includes the weekly print edition of DM News, along with their Web site and seven e-mail newsletters that reflect the new trends and technologies in marketing. Their team of professional journalists, as well as contributions from key industry professionals, is uniquely suited to provide comprehensive coverage of the convergence of marketing and advertising utilizing direct mail lists, sales leads databases, online resources, and more.

Target Marketing
Direct marketing mailing list suppliers turn to Target Marketing for hands-on, how-to information that is kept and referred to for months. Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and direct mailing lists effectively, acquiring telemarketing leads and new customers, upselling and cross-selling existing customers, fulfillment strategies and more.

All About ROI
All About ROI is a monthly industry magazine that provides practical information and ideas catalogers can use to do their jobs more profitably. It provides readers with solid, how-to information, case studies and advice from leading experts on acquiring B2B leads, catalog creative, production/printing, e-commerce, fulfillment, merchandising, database marketing, business marketing list, media, and customer relationship management.

Publishing Executive
Publishing Executive serves the needs of top management in the magazine publishing industry. Through informative case studies and proven advice from experts, every issue of Publishing Executive provides in-depth, strategic and how-to information to help magazine executives improve their entire publishing enterprise.

Audience Development
Audience Development is the magazine publishing industry’s most comprehensive and authoritative source on strategic trends and ongoing developments affecting circulation management, as well as in-depth, practical advice on every aspect of circulation management and marketing. Audience Development and the annual Audience Development Conference & Exposition focus primarily on providing upper and mid-level circulation professionals and publishing management overseeing the circulation area with the information they need to maximize circulation’s contribution to the overall publishing equation.

Chief Marketer
Chief Marketer focuses on the use of integrated marketing; reaching customers where and when they are most receptive; using each customer touch-point to build relationships; and achieving the right amalgam of advertising, direct marketing, events, PR, research, promotional marketing, and more. Helping reaaders to achieve the best balance, brand by brand, of online print, broadcast, cable and other media is also high on the agenda.

BtoB Online
BtoB, the magazine for marketing strategists, delivers timely editorial on all disciplines of business-to-business marketing. Published monthly by Crain Communications Inc, BtoB provides subscribers with the information and analysis they need to develop a winning integrated marketing strategy for their companies.

Sales & Marketing Management Magazine
Sales & Marketing Management is an authority for executives in the sales and marketing field. In every issue of the magazine, on their Web site, regular Web casts, e-newsletters, white papers, broadcasts and more, readers have easy access to the most relevant trends, strategies, exclusive research, expert voices, and cutting-edge case studies designed to help them sell more, manage better, and market smarter.

Adweek
Adweek magazine presents a comprehensive look at the best advertising including TV ads, radio spots, magazine ads and more. This magazine for advertisers stays on top of the hottest trends and techniques in the ad industry. Many top advertising agency executives count on all the products and services provided here.

Selling Power
Selling Power magazine helps professionals focused on business sales leads stay focused and on the leading edge with their Selling Skills Workshops and how-to oriented stories so you and your team can win in today’s tough market. Get valuable tips and techniques for closing more sales, best-practices reports, and tested motivation ideas to stay enthusiastic and prevail in the face of adversity.

Sites of Interest

Database Direct
Database Direct, a database marketing agency handles database design, creation, usage and maintenance, and can transform mountains of raw data into accessible information that can be used to implement highly successful direct mail campaigns with targeted business mailing lists.

ePostDirect
Our affiliate, ePostDirect, is dedicated to providing you with ideas, tools and resources to successfully promote your products and services over the Internet. Our emailing list provider experts combine over 50 years of direct mail marketing expertise with comprehensive knowledge of successful Internet marketing strategies to provide B2B lead generation results.

United States Post Office
The United States Post Office has the tools and service you need for a successful direct mail marketing campaign. Learn how to create and store direct marketing lists to help you keep track of your customers and their purchasing habits. Find more resources here to make your direct mailing list campaign successful.

Other Resources

Internet Marketing
Publicity and Marketing
Direct Marketing Copy Writing
Business Marketing Books
Business Coaching
Marketing Integrations
Corporate Video Marketing
Sales and Marketing Tool
Business Networking
Mailing Bags
Marketing Ideas
Graphic Design/Direct Mail
Printing/Mailing
Direct Mail Copywriting