Return on Investment

Please fill in the fields, using the appropriate decimal places where neccessary.
Any field tagged with a "*" is a required field that must have a value greater than zero.

Gross Margin Per Unit

Selling Price:	$
Handling Charge:	$
Cost of Merchandise:	$
Shipping or Delivery:	$
Order Processing:	$
Cost of Returns:	$
Bad Debt:	$
Other:	$

Direct Mail Cost per Unit
You must fill in at least one field in this table.

Circulars:	$
Letters:	$
Inserts:	$
Lift Pieces:	$
Envelopes:	$
Order Forms:	$
List Rental:	$
Assembly:	$
Addressing:	$
Postage:	$
Other:	$

Net Profit and Break-even Point

Units Mailed *
Response Rate * please fill out in percentages (ex: 2.5% = 2.50)	%
Fixed Costs
Creative Development * Required Field if Allocations, Other is left blank	$
Allocations, Other * Required Field if Creative Development is left blank	$

DISCLAIMER: "I acknowledge that the use of statistical analysis is not a guarantee of actual or predicted results. Accordingly, I understand that Edith Roman Associates, Inc. does not warrant or guarantee the results of any mailing made using this calculator or it's use for any other purposes."

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Return on Investment

DISCLAIMER: "I acknowledge that the use of statistical analysis is not a guarantee of actual or predicted results. Accordingly, I understand that Edith Roman Associates, Inc. does not warrant or guarantee the results of any mailing made using this calculator or it's use for any other purposes."